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Zerie was born from passion, creativity, and a little frustration.
Our founder, a social media strategist working with international brands, always had an obsession with jewelry. While creating content for clients abroad, she couldn’t help but notice something: the jewelry women wore outside of Pakistan was minimal, stylish, and long-lasting. But here at home, it was a different story, pieces would tarnish quickly, lose their shine, and rarely had that modern, elegant touch.
That’s when it clicked. If she couldn’t find the kind of jewelry she loved in Pakistan, she would create it herself.
Zerie was built to bring high-quality, waterproof, tarnish-free jewelry to Pakistan, designed especially for Gen Z girls who love effortless style without compromise. We believe jewelry should be more than just an accessory, it should be a reflection of your personality, confidence, and lifestyle.
From everyday minimal rings to statement pieces you’ll never want to take off, every Zerie design is crafted with the perfect balance of trend, durability, and timeless beauty.
Because you deserve jewelry that’s as bold, unique, and unstoppable as you are.